Ilise Benun joins Jim Blasingame to reveal why marketing efforts have to be built on the foundation of what’s relevant to targeted prospects, not shotgunning your message about what you do.

John Chambers joins Jim Blasingame to reveal why he focused his new book around the concept of being connected in all aspects of your business, whether large or small.

Catherine Kaputa joins Jim Blasingame to share some stories about big companies that made major brand overhauls, including to the point of changing their legacy names, like Kentucky Fried Chicken to KFC.

Tom Asacker joins Jim Blasingame to reveal why small business evolution should be about customer expectations rather than the latest adaptation by the big boxes and online e-tailers.

Tom Asacker joins Jim Blasingame to reveal how to think about marketplace natural selection so you can adapt, mutate and survive.

Julie Thomas joins Jim Blasingame to report on research that reveals why making initial contact with prospects requires a different approach in The Age of the Customer.

Julie Thomas joins Jim Blasingame to report on research that shows many B2B salespeople have a fear of calling on prospects, largely because they’re not trained to lead with relevance for the prospect.

Julie Thomas joins Jim Blasingame to report on research that reveals why making initial contact with prospects requires a different approach in The Age of the Customer.

Julie Thomas joins Jim Blasingame to report on research that shows many B2B salespeople have a fear of calling on prospects, largely because they’re not trained to lead with relevance for the prospect.

Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.