Category: The Age of the Customer®
May McCarthy joins Jim Blasingame to reveal why customers want to know what your business purpose is, besides selling them stuff.
Robert Levin joins Jim Blasingame to discuss how much digital resources small businesses have to employ in order to meet the expectations of 21st-century customers.
Jim Blasingame reveals that Naisbitt’s Razor – the more high tech we have, the more high touch we’ll want – must be the foundation of a small business market strategy.
Pam Danziger joins Jim Blasingame to reveal that the small businesses that will outlast the current consolidation in the big electronic retailers are the ones who create a distinctive brand image.
Pam Danziger joins Jim Blasingame to reveal several reasons why the merger of the two big home-shopping networks don’t have to have a negative impact on Main Street retailers.
Pam Danziger joins Jim Blasingame to report on what the impact may be now that the two big home-shopping networks have merged.
Peter Meyer joins Jim Blasingame to reveal that while we’re trying to lead customers in the direction of the future, to not forget that they will have a say in that direction.
Bob Negen joins Jim Blasingame to discuss what small retailers have to do to claim their part of the retail vacuum created when the big retailers left town.
Bob Negen joins Jim Blasingame to report on the unprecedented retreat of legacy retailers from Main Street and why this should also be an unprecedented opportunity for small retailers.
Kirk Cheyfitz joins Jim Blasingame to recommend to small business owners that they focus on the expectations of the customer to determine the direction of their company.
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