Category: The Age of the Customer®
Is trust possible in the age of the Internet? Arky Ciancutti joins Jim Blasingame to talk about how trust is a relevance factor that helps you win at the moment of relevance, in the Age of the Customer.
Trust is a best practice. Arky Ciancutti joins Jim Blasingame to discuss the fact that trust is more than just the right thing to do, in business it's a best practice.
The first time someone said let's do business, trust was there. Arky Ciancutti joins Jim Blasingame to talk about the presence of trust at the origins of the first business transaction and is even more important today.
How are you differentiating your brand? Tim Halloran joins Jim Blasingame to talk about making your brand stand out with customers in a way that connects emotionally, and why this is more important today than ever.
Can you make your brand romantic with customers? Tim Halloran joins Jim Blasingame to talk about his ideas on how to make your brand romantic to customers in the 21st century.
Beware the future of Facebook, Twitter, etc. Jeff Zbar joins Jim Blasingame to recommend that you have a social media strategy, but simultaneously migrating those contacts to a community list you can control.
What does it cost to reject The Age of the Customer shift? Jim Blasingame reveals that the only thing that costs more than converting to Age of the Customer practices is not converting.
You don't own your brand message completely. Jim Blasingame reveals why every business has to execute their brand message because there is no place to hide in The Age of the Customer.
Long before you get to deliver service, you have to be relevant. Andrea Nierenberg joins Jim Blasingame to reveal why being relevant in The Age of the Customer has to happen before you deliver your excellent service.
Dave DeBarardinis joins Jim Blasingame to explain that marketing is not about selling the product, but connecting with people who have the same beliefs, find out what they need and addressing those needs.
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