Category: Customer Care
How is small business selling different in the Age of the Customer? Chad and Jeff Koser join Jim Blasingame to talk about how selling has changed as we learn more about the "new normal" selling practices in The Age of the Customer™.
How does a small business encourage innovation among employees? From Australia, Peter Meyer joins Jim Blasingame to talk about using what customers need and want to foster the innovative activities of your organization.
How can you mine the gold that can be found in the contact information of the people you meet? Jeff Zbar and Jim Blasingame talk about specific tips and best practices you can use to leverage modern technology with an old practice: meeting people and finding out how to connect with them later.
Could the marketplace use some "better angels"? Gene Griessman joins Jim Blasingame to invoke the wisdom of President Lincoln's quote, "appeal to our better angels" and to apply that wisdom to our behavior in the marketplace, especially with customers.
Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.
How do you teach your organization to think of customer complaints as opportunities? Barbara Burke talks with Jim Blasingame about how to teach practices and instill attitudes that make customers want you to help them when they need it.
How are you connecting with customers? How do you deliver proposals? How much in-person contact do you make? Diane DiResta and Jim Blasingame discuss knowing what connecting tool or practice to use with customers so you don't spend too much time in the virtual world.
Face-to-face is the original social media. Jim Blasingame makes this point as he talks about how to blend our "embarrassment of riches" in communication technology in appropriate ways with the always valuable in-person contact.
The simple pause is a valuable utility infielder in small business, according to Nance Guilmartin, as she talks with Jim Blasingame about how the pause can be used productively and effectively for offense, defense or even when you're sitting on the bench.
Jim Blasingame reports on small business in The Age of the Customer™, as he explains how control of the relationship between your business and your customers has now shifted completely to the customer's side, and he explains how you should respond.
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