Category: Customer Care
With social media success stories and cautionary tales, Joseph Jaffe joins Jim Blasingame to identify how some companies have found success with social media and how some got into trouble.
What are the key elements of being relevant with customers? Ed Abel joins Jim Blasingame to identify several key marketing and operating elements that are required for success in the second decade of the 21st century.
Why is the customer experience so important? Lior Arussy joins Jim Blasingame to talk about why the experience matters more than products or pricing to the customers a small business wants to keep.
What should a small business do to have more success in sales? Skip Miller joins Jim Blasingame to talk about what he calls the "3 Cs" of prospect qualification and how to execute them.
More than marketing, inspire customers to do business with you. Terry Barber joins Jim Blasingame to explain how you can find relevance with customers by inspiring them to continue to do business with you.
How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
What can small business learn about creating a customer experience from a big business? Doug Meyer, with Sage, joins Jim Blasingame to reveal what his company is doing to train and empower their people to create an excellent customer experience.
What will be the impact of customer reviews on your small business? Neal Creighton joins Jim Blasingame to discuss how online word-of-mouth, or user generated content (UGC) will be an important part of the future of your small business.
Why is customer service becoming the new marketing? Barry Moltz joins Jim Blasingame to talk about how the way you serve customers is becoming more valuable in finding and keeping customers than your marketing activity.
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