Jack Mitchell joins Jim Blasingame for another installment of how to hug your customers. They talk about some of the things you can do to make individual customers have a unique experience in your business, as well as how to do cool things for all of your customers on the small business radio program, The Small Business Advocate Show.

Jim and JoAnna talk about the value of creativity in delivering world-class customer care.

Beginning his 6th year as a member of Jim's Brain Trust, Rob talks about why we should pay attention to the personality of the person we're selling to, as well as selling fundamentals. Rob calls the "mirroring."

Sam joins Jim for the first time to discuss how small businesses can use Customer Relationship software to improve the way they serve customers.

JoAnna joins Jim for their 7th anniversary show to talk about the importance of hiring people who can deliver what our customers expect from us which is more than just good products and services. They expect a great experience.

Jack joins Jim to talk about the importance of developing leadership in our employees and then why it’s important to value our employees as our best assets.

Gail and Jim talk about existing customers, a business' most promising marketing plan.

Lois and Jim discuss the mystery of CRM... the opportunities we have in the New Year to delight our customers and start a BUZZ.

John joins Jim to share some stories that illustrate what's going on in the marketplace.

Ken joins Jim to talk about his new book <i>Customer Mania!</i> and the journey to create great customers that inspired this book.