Lois and Jim talk about the most current best marketing practices to use to reach customers and prospects, including how to develop an effective direct mail campaign.

First time for Tim to be on the show. He and Jim talk about some of the myths about customer loyalty that may be holding you back.

First time on the show for Jeff. He and Jim talk about how to close the value gap with your prospects and customers, and how to deliver the prime solution.

John and Jim talk about hwo small businesses should charge more than they do for their products and services, and how to get those prices.

Steve joins Jim to talk about why we should all be hunting for those BIG customers, as well as how to do it.

JoAnna says one of the keys to success is better customer care. She and Jim talk about how to improve customer care by asking your customers better questions about what they want from your company.

Bob and Jim talk about how to go from a "soon to be out of business" small busienss retailer, with 20th century marketplace baggage, to a "soon to be successful" small busienss retailer, with 21st century attitudes, tools and best practices. Hint: it's not about you, it's about the customer.

First time on the show for Jeff. He and Jim talk about how to close the value gap with your prospects and customers, and how to deliver the prime solution.

Ben joins Jim to talk about some very effective ways to get customers to not just do business with you, but actually become excited about your business.

Colleen helps Jim with the challenges of proper etiquette in the office as well as outside the office. Apparently, Jim's staff thinks he needs this instruction.