Category: Marketing, Branding, Advertising
Ilise Benun joins Jim Blasingame to talk about how to turn your passive prospecting/marketing activity into more active practices that accomplish relevance with prospects.
Beverly Flaxington joins Jim Blasingame to reveal the importance of having one brand message for the company that all employees are trained to discuss outside the company.
Beverly Flaxington joins Jim Blasingame to offer tips and best practices on getting the brain power of your team members available to the entire organization.
Pam Danziger joins Jim Blasingame to reveal the power of focusing on delivering an experience customers won’t forget, including being open during the hours that suit them, not the ones that fit your schedule.
Pam Danziger joins Jim Blasingame to reveal that there are many consumers called HENRYs – high income, not rich yet – you should be courting because they’re spending money.
Olalah Njenga joins Jim Blasingame to reveal some of the best practices that will help you have a great year-end finish in sales, including making sure you focus on those customers who can close this year.
Barbara Luther joins Jim Blasingame to reveal how to evaluate some of the offers you get in the mail and by email, as to whether they’re illegal or just not a good deal.
Steve Martin joins Jim Blasingame to reveal how one company tested their new idea with a crowdfunding campaign, and how the response got them more than capital.
Kathy Perry joins Jim Blasingame to talk about why you need to conduct content audits on your online publishing activity, but also how to get help doing it.
Catherine Kaputa joins Jim Blasingame to report on the power of a quality brand to take a tiny operation to a national Main Street level and an IPO on Wall Street.
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