Category: Marketing, Branding, Advertising
Tim Berry joins Jim Blasingame to reveal the new media trait that is frustrating small businesses: it takes longer to engage a customer on social media than traditional advertising.
Tim Berry joins Jim Blasingame to talk about how the sheer scale of Corporate America’s conversion to new media marketing, and how this can drown out Main Street small businesses .
Tim Berry joins Jim Blasingame to talk about how small businesses seem to be struggling with transitioning from traditional marketing strategies to the new media approach to marketing.
Ilise Benun joins Jim Blasingame to talk about why your marketing strategy has to be continually evolving and more and more around content marketing.
Jim Blasingame relates his own practice of celebrating business milestones, like and anniversary, as a way to encourage a connection with customers and enthusiasm from employees.
Zain Raj joins Jim Blasingame to ask the question of what level of commitment do customers have with your brand and business, is it a habit, a routine or a ritual.
Zain Raj joins Jim Blasingame to reveal that branding has changed from a passive message-driven activity to one that requires constant active and aggressive steps to stay in front of customers.
Catherine Kaputa joins Jim Blasingame to talk about how branding is affecting the early stages of the Democrat presidential nominating process.
Catherine Kaputa joins Jim Blasingame to talk about examples of when some GOP politician have used the power of a brand to out-perform a competitor who has more money.
Catherine Kaputa joins Jim Blasingame to talk about how the branding of a politician often morphs from the time they seek the nomination to the time of the election.
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