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Category: Marketing, Branding, Advertising

Catherine Kaputa
Brand building in the age of social media
Featuring Catherine Kaputa September 17, 2015
Catherine Kaputa joins Jim Blasingame to report on how brands like Uber have used new media resources to power their brand introduction and building, but why it all comes back to innovation.
Judith Glaser
Why the concept of conversational intelligence is catching on
Featuring Judith Glaser September 16, 2015
Judith Glaser joins Jim Blasingame to remind us about the presence and power of conversational intelligence and how the concept is gaining reception around the world.
Cindi Bigelow
How this “David” continues to deal with the “Goliaths”
Featuring Cindi Bigelow September 14, 2015
Cindi Bigelow joins Jim Blasingame to reveal the secret of how her family-owned tea company continues to thrive in a global tea conglomerate industry.
Steve Martin
Using Crowdfunding to test a new product or idea
Featuring Steve Martin September 14, 2015
Steve Martin joins Jim Blasingame to reveal how one company tested their new idea with a crowdfunding campaign, and how the response got them more than capital.
Alan See
What’s your good first impression plan?
Featuring Alan See September 10, 2015
Alan See joins Jim Blasingame to talk about how to check all of the possible customer touch points to see how your company scores on good first impressions.
Alan See
Does your business make a good first impression?
Featuring Alan See September 10, 2015
Alan See joins Jim Blasingame to reveal all the different ways a business has to make a first impression today, and how to do it.
Rick Mathieson
Two of the most powerful content types are games and webcasts
Featuring Rick Mathieson August 25, 2015
Rick Mathieson joins Jim Blasingame to reveal the power of games and webcasts as among the best examples of content types you can use for your marketing strategy.
Rick Mathieson
The top three most important content types
Featuring Rick Mathieson August 25, 2015
Rick Mathieson joins Jim Blasingame to reveal that videos, infographics and case studies are the three most powerful content types you can use.
Rick Mathieson
What are the five best content marketing forms?
Featuring Rick Mathieson August 25, 2015
Rick Mathieson joins Jim Blasingame to reveal the five most powerful content forms to use when executing your outbound marketing strategy.
Jeff Zbar
The power of video marketing
Featuring Jeff Zbar August 27, 2015
Jeff Zbar joins Jim Blasingame to talk about video content for small businesses, including the marketing application and technical issues.

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