Category: Marketing, Branding, Advertising
Kathleen Abernathy joins Jim Blasingame to report on her company’s and their coalition's search for America’s top 50 best communities, and how they’re going to help these communities with mentoring and money.
Sarah Petty joins Jim Blasingame to talk about how in small businesses, the sales and marketing tasks often seem to run together and how to know whether to separate them or not.
Judith Glaser joins Jim Blasingame to talk about the impressive and sometimes frustrating Generation Y (aka millennials) and why their elders should take the time to get to know them better.
Alan See joins Jim Blasingame to explain why, in his opinion business managers have earned no better than a “C” for their execution of a social media strategy.
Dr. Lori LaCivita joins Jim Blasingame to talk about some of the issues Baby Boomers are having when they employ the 20-somethings of Generation Y.
Dr. Lori LaCivita joins Jim Blasingame to talk about the challenges of managing employees in a four-generation workforce, plus other diversity found in the 21st century workplace.
Mark Babbitt joins Jim Blasingame to talk about the real conditions of your relationship with the big social media platforms, and what steps you need to take to prepare for abrupt changes.
Mark Babbitt joins Jim Blasingame to reveal how big businesses are using “social listening” to find opportunities to join a social media conversation that leads to a sale.
Rick Newman joins Jim Blasingame to report on the less-than-anticipated results of Amazon’s Prime Day sale, and what they can learn about discounting from Wal-Mart.
Ilise Benun joins Jim Blasingame to say that you should develop your niche closely to your talent, plus how to price your niche services.
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