Bill Schley joins Jim Blasingame to talk about Rosser Reeves who was the real Don Draper of the Mad Men show, and how he transformed advertising.

Mark Babbitt joins Jim Blasingame to tell stories about how to respond to social media reviews and especially how not to respond.

Mark Babbitt joins Jim Blasingame to reveal the different ways that a well-executive social media strategy can level the playing field for small businesses against big business.

Catherine Kaputa joins Jim Blasingame to report on the power of a quality brand to take a tiny operation to a national Main Street level and an IPO on Wall Street.

Catherine Kaputa joins Jim Blasingame to report on the Ample Hills ice cream company’s growth history that was driven by a brand known for quality and how a little luck gave them a big boost.

Catherine Kaputa joins Jim Blasingame to report on the Halal restaurant chain that grew from a single hotdog stand on wheels to a growing chain of restaurants by knowing and leveraging the power of their brand.

Rick Mathieson joins Jim Blasingame to reveal how to glom onto local events as a way to incorporate your marketing message into the excitement with a social media campaign.

Rick Mathieson joins Jim Blasingame to reveal what Prankvertising is, how it works, and whether it will work for you.

Rick Mathieson joins Jim Blasingame to reveal how to give new life to your brand by turning a product into a service.

Jeff Zbar joins Jim Blasingame to reveal some of the reasons technology has made taking a vacation easier, including how to deal with customers while you’re away.