Category: Marketing, Branding, Advertising
Robert Brands joins Jim Blasingame to reveal the roles that concept and market testing are two of the eight big steps in successful new product development.
Jan Andersern joins Jim Blaisngame to reveal technology that will allow small businesses to create their own social media platforms and communities on their websites, so prospects don't have to leave.
Jim Kukral joins Jim Blasingame to offer tips on how to promote and market your self-published book.
How has marketing strategy changed? Rob Grede joins Jim Blasingame to talk about the increasing value of community and the human factor to be blended with marketing research and analytics.
Rob Grede joins Jim Blasingame to compare ideas on how marketing has been impacted by The Age of the Customer and where to turn for help.
Is customer loyalty declining? Emanuel Rosen joins Jim Blasingame to talk about what motivates the increasingly educated customer and how this is impacting loyalty.
Has availability of information devalued your brand? Emanuel Rosen joins Jim Blasingame to discuss what influences customers in the age of (nearly) perfect information, and the impact it is having on your brand.
How are you differentiating your brand? Tim Halloran joins Jim Blasingame to talk about making your brand stand out with customers in a way that connects emotionally, and why this is more important today than ever.
Can you make your brand romantic with customers? Tim Halloran joins Jim Blasingame to talk about his ideas on how to make your brand romantic to customers in the 21st century.
Getting more out of traditional media. Tom Becka joins Jim Blasingame to reveal some of the new media opportunities you can find by working with traditional media outlets, like a radio station.
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