Category: Marketing, Branding, Advertising
Steve Martin joins Jim Blasingame to reveal the different kinds of influencers of your marketing plan, including the new group, users.
Steve Martin joins Jim Blasingame to reveal the increasing demand by customers for quality in all levels of a relationship, and why this is good news for small businesses.
Steve Martin joins Jim Blasingame to reveal how user generated content, UGC, has become a powerful element of any successful marketing strategy.
Jeff Zbar joins Jim Blasingame to offer tips how to use the new tools of social media to support and contribute to your traditional marketing strategy.
Jeff Zbar joins Jim Blasingame to talk about how recent acquisitions by Facebook might have implications for how your business uses this platform as a marketing resource.
Rob Grede joins Jim Blasingame to reveal some of the parameters to use when deciding whether to to use print or online options to advertise your business, or when to use both.
Rob Grede joins Jim Blasingame to talk about the parameters that dictate whether your customer publication should be delivered in print or digitally, or maybe both.
Denise Lee Yohn joins Jim Blasingame to reveal what great brands do, including sweating the small stuff, and leading trends instead of following them.
Denise Lee Yohn joins Jim Blasingame to reveal what small businesses can learn about branding from the great brands, including how to start from the inside.
Kathy Perry joins Jim Blasingame to report on some of the changes businesses are seeing as they attempt to create and execute a social media strategy.
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