Category: Marketing, Branding, Advertising
What does your web strategy look like? Anita Rosen joins Jim Blasingame to talk about examples of a web strategy, how it can work and how to monitor the results.
How has the 21st century marketplace changed branding? Steve McKee joins Jim Blasingame to reveal what has and has not changed about brand development and execution in the Age of the Customer.
Do you know who loves your brand? Steve McKee joins Jim Blasingame to reveal that one of the keys to success for big brands is that they know who loves them and they stay close to those people.
What's the difference between a mobile website and mobile optimized? Deltina Hay joins Jim Blasingame to talk about the reasons why your web strategy must include having your website mobile optimized, which is the same as a mobile site.
What does your Twitter plan look like? Lois Geller joins Jim Blasingame to reveal that your level of success using Twitter as a way to reach new prospects is based on how you create and execute a Twitter plan.
Is it time to put your best foot forrward on Twitter? Lois Geller joins Jim Blasingame to make the case for why every small business should be engaging with new contacts on Twitter and turning them into customers.
Inventory management is key to success during the holidays. David Goldin joins Jim Blasingame to encourage inventory management during the holiday to maximize in-stock conditions, plus take advantage of the new media options.
Marketing has changed in the Age of the Customer. Robert Grede joins Jim Blasingame to talk about the increasing number of marketing options and customer expectations as the Age of the Customer expands.
Holiday behavior you learned in Kindergarten. Chip Bell joins Jim Blasingame to remind us that the best way to get and keep customers, especially during the holidays, is to be honest and be kind in your marketing and delivery of service.
What do you know about your customers' expectations? Jim Blasingame reveals how the Age of the Customer is being influence by new options available to your customers and how that is changing their expectations.
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