Category: Marketing, Branding, Advertising
Amazon is not just for buying books. Kathy Perry joins Jim Blasingame to report on how Amazon.com has evolved as a product search engine and fulfillment resource, and therefore, a threat to Google.
Is doing business online hard for you? Anita Rosen joins Jim Blasingame to talk about how to get more comfortable with your online activity and therefore, more successful.
Social media practices is not like selling activity. Steve Nicholls joins Jim Blasingame to offer tips on how to think about social media differently from your selling strategy.
Social media for business has many applications. Steve Nicholls joins Jim Blasingame to make social media relevant to small business by revealing how to use it for business applications.
Are you aligning your value proposition with customer-relevant values? Darlene Price joins Jim Blasingame to explain the the alignment of the value you deliver to customers with how your corporate values are compatible with those of your customers.
Do you have a website development team? Philippa Gamse joins Jim Blasingame to explain what disciplines should be represented on your team that is putting together your new website.
What website specifications should you give to a developer? Philippa Gamse joins Jim Blasingame to reveal some of the elements you should have as specifications when hiring a website developer.
How to work more effectively with web developers. Philippa Gamse joins Jim Blasingame to reveal how to avoid getting ripped off by website developers and what specifications to ask for.
Is your business relevant on Cyber Monday? Kathy Perry joins Jim Blasingame with tips and best practices on how small businesses can be both competitive and relevant on cyber-Monday or any other day online.
What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.
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