Category: Marketing, Branding, Advertising
Can your business survive without an e-marketing strategy? Steven Little joins Jim Blasingame to identify several elements of an effective e-marketing strategy.
Are you making e-marketing more complicated than it has to be? Steven Little joins Jim Blasingame to talk about some basic e-marketing tips and best practices that will result in solid sales growth.
Are you prepared to follow your customers home? Jim Blasingame reveals the gift your customers are prepared to give you when they allow you to "follow me home," with an email newsletter, etc. Are you listening?
Sell what you're proud of. Peter Meyer joins Jim Blasingame to talk about identifying the things you're most proud of in your business and find a way to get that into your relationship with customers.
Taking advantage of the things that drive us. Peter Meyer joins Jim Blasingame to reveal the unique elements of Main Street small businesses, like values and authenticity, and how to translate these intangibles into sales.
Converting value into values. Peter Meyer joins Jim Blasingame to talk about the relationship between value and values and how to use both to attract and keep customers.
Are you ready for the new search protocols? Philippa Gamse joins Jim Blasingame to recommend using social media and local search to overcome Google search changes that might hurt your small business.
The fundamentals of web search is changing, and maybe not for the better. Philippa Gamse joins Jim Blasingame to report on changes Google is making to search, including contextual results that you may or may not like.
Turning customer experience into profits. Harley Manning joins Jim Blasingame to reveal some of the components of great customer experience and how that converts into trust, repeat business and profitability.
What does classic competitive advantage look like? Tom Anastasi joins Jim Blasingame to reveal some of the classic markers of competitive advantage, including delivering value.
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