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Category: Marketing, Branding, Advertising

Rich Galen
Did Democrats outpolitick Republicans? Rich Galen joins Jim Blasingame to explain that the GOP has to develop a more inclusive message to gain the youth & minority vote rather than relying on the white vote to be elected, plus why many people voted against their pocketbook yesterday.
Tom Asacker
Do you create belief for your customers or find theirs? Tom Asacker joins Jim Blasingame to reveal that the best way to have sustained connection with customers is to discover what they believe and deliver that.
Tom Asacker
Do you know what motivates what customers believe? Tom Asacker joins Jim Blasingame to reveal that customer belief is driven by desire and desire drives choice; armed with these truths, develop your 21st century business model.
Tom Asacker
What does belief have to do with you and your customers? Tom Asacker joins Jim Blasingame to introduce the concept of belief as a motivator, and how it is different from the former marketing motivator - manipulation.
Andrea Nierenberg
What does your networking strategy look like? Andrea Nierenberg joins Jim Blasingame to talk about why we need a networking strategy and how to create and execute one.
Catherine Kaputa
What branding lessons can we learn from the candidates? Catherine Kaputa joins Jim Blasingame to compare how Obama and Romney did in the first debate and what small business can learn about branding from that.
Catherine Kaputa
What is the essence of a brand? Catherine Kaputa joins Jim Blasingame to explain what a brand really is and who Romney and Obama demonstrated that you can't allow others to define yours.
Beverly Inman-Ebel
Do you allow your biases to get in the way of success? Beverly Inman-Ebel joins Jim Blasingame to discuss two human biases, semantic equivalence and halo, and how we allow them to prevent effective communication.
Brad Huisken
Grow more sales by growing better salespeople. Brad Huisken joins Jim Blasingame to talk about screening, hiring, training and motivating the best sales people.
Brett Clay, Ph.D
Stay relevant with customers by delivering information to them. Brett Clay joins Jim Blasingame with tips on how small businesses stay relevant to customers by creating and delivering online content, including your own and that of others.

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