Robert Grede joins Jim Blasingame to reveal that buying market share through discounting and advertising are two ways to achieve a greater market penetration, but use the discounting judiciously, and the latter in a targeted way.

Rick Mathieson joins Jim Blasingame to introduce three more digital marketing trends, including integration of email and social media, giving some customers exclusivity, and expanding customer experience with you.

Rick Mathieson joins Jim Blasingame to introduce two email applications that will help your small business, including AMP for email, making your emails interactive for customers, and BIMI, which is an added email security element.

Mark Babbitt joins Jim Blasingame to reveal that telling stories continues to be a social media winning strategy, plus the new chat-bot technology is now something small businesses can incorporate in their online platforms.

Mark Babbitt joins Jim Blasingame to discuss some of the reasons most small business owners should hire people to create and execute their social media strategy, which is becoming increasingly complicated.

George Troy joins Jim Blasingame to report on shopping malls rethinking their leasing strategies and offering essentially an incubator option where someone launches a new store without having to make a long-term commitment.

Kathy Perry joins Jim Blasingame to report on the way LinkedIn works for brand building and prospect nurturing through content marketing as well as ad placement.

Kathy Perry joins Jim Blasingame to report on a marketing calendar she says is “delightful,” because it’s not only handy, but it’s designed for you to print out and use, untethered to Twitter. Good job, Twitter.

Jay Baer joins Jim Blasingame to reveal why the best deliverer of your marketing message is your existing customer talking to their network about why they like your business.

Jay Baer joins Jim Blasingame to report on his witness of the evolving marketing landscape this century, including how business should think about how and who should be delivering their message.