Jean and Jane join Jim to talk about how to leverage your brand using some of the new best practices and technologies.

Bill join Jim to talk about the concept of naming public works structures, and the go on to talk about what Bill calls the branding power of one.

Lois and Jim talk about some of the things she has learned about how to present your personal brand in direct marketing campaigns.

Sean and Jim talk about how to maximize the business opportunity with existing customers first and hunt for new customers second.

Tom and Jim talk about how things have changed for marketing and sales people in the 21st century. Tom points out that it's not enough to build a brand today, you have to deliver on your brand promise.

Ken and Jim talk about the generational wave impact on the death rate of our population, which generation Ken thinks small businesses should be focusing on, and why Wal-Mart may have had its best days.

Laurie joins Jim to talk about the best practices to optimizing your Web site for maximum exposure to the right audience.

Ilise joins Jim to continue their series on why some people are shy. Jim asks Ilise if women are more likely to be shy than men and they also talk about how aggressive behavior can be used to mask shyness. They go on to talk about how to manage shy employees.

Bill joins Jim to talk about more great ideas on how small businesses can build strong brands and dominate with them.

Catherine joins Jim to talk about how to develop your personal brand and blend it with your corporate brand.