Category: Marketing, Branding, Advertising
Jean and Jane join Jim to talk about making sure your brand translates well whether working cross-culture or cross generation.
Ken and Jim continue their series on generational marketing. Ken says the next five years will be pivotal as the Gen Y group -- under 20 years old -- come into the marketplace.
Bob and Jim talk about how to become a magnet first to your prospects and then to customers.
Jean and Jane join Jim to talk about making sure your brand translates well whether working cross-culture or cross generation.
Mike and Jim talk about how to REALLY make money online. It can be done, but it takes time and work.
Tom and Jim talk about some of the critical things small business owners have to think about for 21st century success, including how to shed some of that 20th century baggage that might be holding you back.
Karen and Jim talk about how to be creative in developing and executing your small business brand by thinking productively, not reproductively.
Bill and Jim talk about branding and small business, including what branding is and is not, and how small businesses not only have brands, but also how they can dominate with their brands.
Jeff and Jim talk about marketing for small businesses with specifics on finding different markets and tracking results, plus how to focus marketing activity on the people you want to reach.
Ken joins Jim on the 8th anniversary of his firsts visit to talk about the impact of the generational waves on how we do business now and how we fund future social commitments.
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