Jay joins Jim live at the Administaff Small Business Classic near Houston to talk about running a big-time sales and marketing organization.

Sean and Jim discuss what small business branding is -- and isn't. They go on to talk about how you can make sure you're brand message represents what customers will find when they get to your business.

Ilise explains to Jim talk about the difference between being introverted and being shy. They go on to talk about how to overcome shyness so that it doesn't hold you back professionally and socially.

Kim and Jim talk about why small businesses not only can have brands, too, but why they must define their brands themselves, rather than letting the competition do it for them.

Scott and Jim discuss why all small businesses should do a periodic audit of all marketing efforts to update it and keep it relevant to what's important to our customers, rather than to us. Everything we do should be about what's in it for our customers.

Jean and Jane join Jim for another round of discussion about small business branding. Today's conversation was around different branding elements that may be overlooked, like telling stories, and scents. <br></["br"]>

Tom and Jim talk about how to make sure the conversation you're having in your head about how your small business attracts customers is compatible with the one your customers are having in their heads about what they want.

Joe and Jim talk about how the advertising landscape has changed in the 21st century, and what small business owners need to know to make better advertising decisions.

You have insurance on your assets. You lock the doors to your business. Why don't you backup the files on your computer hard-drive? Ben and Jim discuss this issue, including all of the new and different ways to protect yourself from losing your intellectual property. It's easy today, and it doesn't cost a lot of money.

Peter and Jim talk about the difference between doing business with consumers and doing business with other businesses, or B2B selling. Peter says to make sure we find out what businesses need before we presume that we have a solution.