Category: Marketing, Branding, Advertising
Ilise and Jim continue their series on having self-confidence. This visit includes skills and tools that can help you to be more confident and effective.
Karen talks with Jim about the concept of reinventing your small business brands, which she calls "born again brands." They talk about three of the indicators to use when making brand adjustments.
There are few things that Jim enjoys more than shopping, unless perhaps it is talking about shopping (did that sound sarcastic?). That's why he has some fun talking with Pam about how shopping has changed over the past few years, and what she thinks it's going to be like during the holiday season.
Bill joins Jim for the first time to talk about the primary reasons small businesses don't do a good job of branding, and how to correct that enormous deficiency.
Jan and Jim talk about the impact small businesses have on the innovations that are created every year in America.
Tom joins Jim to continue their series on what small businesses can do to establish, grow and dominate with their brands.
Jeff and Jim talk about the things to consider when you want to protect an invention or an idea. A patent may be your best course of action, or maybe not.
Bob and Jim talk about the importance of staying in touch with your customers by building community through email marketing.
Tom and Jim discuss the benefits of a small business conducting electronic marketing the right way.
Peter joins Jim for the first time to talk about all of the online resources that are available to small businesses to help them do a better job of finding and hiring the right employees. Peter introduces Jim's audience to some brand new Monster.com tools.
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