Jean and Jane join Jim for another round of discussion about small business branding. Today's conversation was around different branding elements that may be overlooked, like telling stories, and scents.

Jeff and Jim discuss the difference between marketing and advertising, and the how to buy advertising, as well as how to negotiate discounts when making media buys.

Karen and Jim talk about ways to leverage your brand without advertising.

Pam and Jim discuss how to succeed in retail by providing customers with a memorable experience.

Ilise and Jim discuss why networking is essential to business success.

Bob and Jim discuss the heroes of our history and what it means to be a hero in the 21st century.

Tim joins Jim for the first time to talk about his small business which produces and manages events, like large conferences, political events, etc. Tim and Jim have worked together for years with the SBA events, and Jim wanted Tim to tell his story about this interesting part of the marketplace.

Ilise and Jim continue their series on "Buzz Marketing." Today they talk about some specific buzz marketing examples that small businesses have used.

Ilise and Jim continue their series on "Buzz Marketing." Today they talk about the importance of training your customers how to help you get other customers.

Scott joins Jim for his first visit to talk about branding for small businesses, and how the key to successful branding is not just customer awareness, but rather, the customer's experience.