Jeff Zbar joins Jim Blasingame to discuss why all of the elements of your marketing plan – advertising, branding, etc., -- must be persistent and ever present, because you never know where the next customer will come from.

Janet Christy joins Jim Blasingame to discuss the many variations of business credentials, and how to use them in your marketing strategy.

Andrea Nierenberg joins Jim Blasingame to reveal some of the steps to take to leverage the special sauce high touch small businesses have that big businesses don’t.

Bill Schley joins Jim Blasingame to reveal why you need to know that a tag line says something that differentiates you from others, while a slogan could be used by anyone.

Bill Schley joins Jim Blasingame to reveal that the fundamentals of getting your brand message out to consumers haven’t changed, only the delivery system has, and that you must make your brand stand out with specific messaging.

Beverly Inman-Ebel joins Jim Blasingame to reveal how to deliver a public presentation by focusing on what you know and build your talk around one or more key messages that the audience will remember.

Beverly Inman-Ebel joins Jim Blasingame to reveal that one way to overcome fear of public speaking is to talk about what you know best and think of it as if you’re waiting on customers.

Rob Levin joins Jim Blasingame to reveal how changes in marketing and strategy practices are impacting your ability to maintain relevance with customers.

Kathy Perry joins Jim Blasingame to reveal that when using YouTube as a marketing strategy, you can still use old fashioned key words to attract viewers.

Kathy Perry joins Jim Blasingame to reveal how Twitter can be used like a search engine to identify marketing trends and business opportunities.