Category: Marketing, Branding, Advertising
Michael Harrison joins Jim Blasingame to remind you that humans are primordially connected to the spoken word, and why you should capitalize on that, regardless of the medium.
Jeff Zbar joins Jim Blasingame to discuss why all of the elements of your marketing plan – advertising, branding, etc., -- must be persistent and ever present, because you never know where the next customer will come from.
Tom Anastasi joins Jim Blasingame to reveal some of the ways small businesses can use analytics and statistics to manage their marketing and advertising strategy.
Bob Kustka joins Jim Blasingame to reveal that an increasing number of small businesses want to hire, but can’t find enough prospects. So you have to create a hiring plan.
Ilise Benun joins Jim Blasingame to discuss the role of self-made videos as part of your marketing collateral, and whether it’s right for your business model.
Kristin Zhivago joins Jim Blasingame to reveal how to add human capability to your social media strategy, including in-house talent and outside expertise.
Kristin Zhivago joins Jim Blasingame to discuss the power of earned media from customer endorsements as the best form of digital marketing.
Ramon Ray joins Jim Blasingame to reveal how being a celebrity in your own market can set you apart and increase your competitiveness against the big brands and celebrity CEOs.
Ramon Ray joins Jim Blasingame to reveal how every Main Street small business owners can profit from becoming a Celebrity CEO in their market.
Kathy Perry joins Jim Blasingame to report on plans by Google to charge businesses for business listings, especially those that are features rich, like video.
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