Jeff Zbar joins Jim Blasingame to reveal how the brands of very small businesses are typically tied to the reputation of the owner, and how to manage that connection.

Bill Schley joins Jim Blasingame to reveal why every small business should use micro-scripts to tell their authentic story, which is the domain of small business.

Bill Schley joins Jim Blasingame to reveal the power of the micro-script, especially as it applies to the small business sector’s attempt to tell their story without spending a fortune.

Terri Maxwell joins Jim Blasingame to reveal why showing your small business’s authentic side is the online equivalent of a silver bullet that no big company – even Amazon – can compete with.

Terri Maxwell joins Jim Blasingame to reveal that too many small businesses are still not keeping up with their digital marketing strategies, and why even a little digital effort works for most customers.

Jim Blasingame reveals why every small business owner should learn how to write and speak about their company as a way to deliver relevance to prospects and customers.

Allen Adamson joins Jim Blasingame to reveal why branding today must include the ability to convey a story that is relevant to prospects the first time, and to get customers to come back and tell their friends.

Allen Adamson joins Jim Blasingame to reveal why branding has evolved into the requirement that a brand can’t just present an impression, it must prove to customers that it is relevant to them.

Robert Levin joins Jim Blasingame to discuss how to curate content options to use in email marketing, including video of customer experiences with your business.

Robert Levin joins Jim Blasingame to reveal the power of building and growing your email marketing list from your social media communities, and what content to distribute.