Janet Christy joins Jim Blasingame to reveal some of the reasons you might not be successful responding to RFPs, including not fulfilling the specifications.

Ramon Ray joins Jim Blasingame to reveal some of the things technology companies can do to get closer to Main Street customers.

Ramon Ray joins Jim Blasingame to reveal some of the things big businesses are learning about how to do business with small firms.

Jeff Zbar joins Jim Blasingame to report on his observations on how rock-n-roll bands are using social media and other digital resources to build their brands and PR.

Jim Blasingame reveals that while Campbell’s soup ad about same-sex parents was courageous, the Nike campaign with Kaepernick was as manipulative as the quarterback’s protest was dishonest, and neither was a demonstration of courage.

Anna Redmond joins Jim Blasingame to report on the marketing strategy that Campbell’s used to appeal to the values of Millennials to penetrate the Gen Y millions.

Anna Redmond joins Jim Blasingame to reveal that more than any other generation before, Gen Y makes buying decisions more on how they feel about the business than about the product.

Anna Redmond joins Jim Blasingame to reveal the reason Gen Y is so much different is because they look at themselves and their worlds completely different from any previous generation.

Adrian Ott joins Jim Blasingame to explain the steps to take to build a successful closed-loop discovery system that will help you become a useful thought-leader with prospects and customers.

Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.