Category: Marketing, Branding, Advertising
Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.
Jeff Zbar joins Jim Blasingame to reveal that with four months to go in the year, there’s still time to make adjustments in strategy if the year isn’t going as planned.
Jim Blasingame reveals how the “Force” in the marketplace has changed from businesses to customers and how to win in that environment.
Jay Baer joins Jim Blasingame to offer tips and best practices on how to turn old-school word-of-mouth marketing into gold in the form of repeat, highly profitable customers who bring their friends with them.
Jay Baer joins Jim Blasingame to reveal why old-school word-of-mouth marketing is not only still valid, but can be found money for small businesses.
John Dini joins Jim Blasingame to report on the acquisition appetite of larger companies to acquire small firms, and the pressure Main Street is feeling from online giants like Amazon.
Jody Ordioni joins Jim Blasingame to encourage you to take your talent acquisition serious as a branding step, for an impact on future hire and getting customers to return.
Jody Ordioni joins Jim Blasingame to reveal that there is a facet of branding called talent branding that is associated with the caliber of people you’re looking for and the people customers meet.
Kathy Perry joins Jim Blasingame to report that you’re going to start seeing associated ads when searching for something on Facebook’s Marketplace.
Kathy Perry joins Jim Blasingame to report on how Google is modifying its ad platform for small businesses to include a customer landing page for those who don’t have a website.
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