Chris Rodgers joins Jim Blasingame to reveal that beyond regular online search optimization strategy, businesses now need to be thinking about how to optimize their online strategy for voice search by virtual digital assistants, like Alexa.

Chris Rodgers joins Jim Blasingame to reveal how, after all these years, your search engine optimization strategy is still an imperative and an ongoing marketing discipline.

Rob Levin joins Jim Blasingame to reveal some of the tips and best practices to create an email newsletter for marketing to a community of followers.

Rob Levin joins Jim Blasingame to reveal why you can’t trust social media communities with the big platforms, and why you should migrate those community members to your email marketing list.

Rob Levin joins Jim Blasingame to discuss the resiliency of email marketing, especially an email newsletter.

Pam Danziger joins Jim Blasingame to report on research about the impact of testosterone on purchasing decisions, and to discuss the different ways that behavior might manifest.

Pam Danziger joins Jim Blasingame to report on recent research that reveals the influence of testosterone on buying decisions, and to conclude that men therefore are more prone to make luxury purchases.

Tom Anastasi joins Jim Blasingame to reveal what steps to take with the results of the questions you asked your customer focus groups, and why you should have someone else conduct the group.

Tom Anastasi joins Jim Blasingame to discuss why you want to know what customers think about your business so you can fix what’s broken and leverage what’s good, by creating customer focus groups.

Robert Bly joins Jim Blasingame to reveal that with the level of analytics today, you don’t have to gamble with or guess about how you spend marketing budget.