Category: Marketing, Branding, Advertising
Pam Danziger joins Jim Blasingame to reveal three New Year resolutions for Main Street retailers to use all year, including people first, merchandise with stories, and stay up-to-date with technology.
Pam Danziger joins Jim Blasingame to remind you about the unprecedented retreat of legacy retailers from Main Street, and the opportunity for small retailers to fill that void.
Bob Bly joins Jim Blasingame to reveal the steps to take to create and execute sales funnel so you can sustain effective sales lead generation strategy.
Bob Bly joins Jim Blasingame to explain what a sales funnel is, how it works, and why it’s critical to your customer lead generation effort.
Mark Babbitt joins Jim Blasingame to reveal some of the issues that are appearing in social media that is diminishing the benefit, including too much noise and not enough signal.
Jim Canterucci joins Jim Blasingame to reveal some of the steps to take to create or upgrade a purpose strategy for your business, including input from employees and customers.
Jim Canterucci joins Jim Blasingame to reveal that having a purpose strategy – devoted to something greater than making a sale – becomes a great way to accomplish sustained relevance with customers.
Kathy Perry joins Jim Blasingame to reveal what a micro-influencer is on social media, and whether associating with one is the right thing to do for your business.
Ross Kimbarovsky joins Jim Blasingame to reveal why you must make sure you know what your customer expectations are, including how they’ve evolved, changed and shifted.
Ross Kimbarovsky joins Jim Blasingame to reveal the reasons why you should check the continued relevance of your branding elements, like logos, signage and collateral material, to make sure they still resonate with prospects and customers.
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