Category: Marketing, Branding, Advertising
Kathy Perry joins Jim Blasingame to report that Google will intensify its punishment of websites that don’t have security certificates, including more down-ranking and even an “unsafe” pop-up.
Kathy Perry joins Jim Blasingame to reveal how YouTube is trying to get users to build community on their site, rather that splitting that activity with Facebook.
Jim Blasingame reminds you about the force that’s causing a once-in-10,000-year shift from the Age of the Seller to the Age of the Customer, and why you disregard this understanding at your peril.
Bryan Mattimore joins Jim Blasingame to reveal several ways to establish yourself as a thought-leader in your marketplace and industry with the media and especially with customers.
Bryan Mattimore joins Jim Blasingame to reveal the concept of thought-leadership and why such a credential can be a powerful brand-building asset for small businesses.
Joel Libava joins Jim Blasingame to report on how a major franchise organization has allowed the value of its brand to drop by not continuing to invest in imaging and growth.
Sarah Sladek joins Jim Blasingame to report on the research the organization conducted that showed how Generation Z will behave, including their devotion to face-2-face.
John Swanciger joins Jim Blasingame to on how Amazon is filling the vacuum left by the retreating legacy retailers with actual stores, which is shrinking the grace period for Main Street retailers to claim their turf.
John Swanciger joins Jim Blasingame to report on the likely location of the new Amazon headquarters, as well as what their new “cashier-less” stores will look like.
Pam Danziger joins Jim Blasingame to reveal three New Year resolutions that will get more sales, including being active in the community, know your gross profit, and don’t get stuck in a rut.
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