In the 21st century, marketing cannot be manipulative. Alan Maites joins Jim Blasingame to talk about why the key to successful marketing in the 21st century is to focus on serving communities.

In The Age of the Customer™, the challenge is to not become irrelevant. Alan Maites joins Jim Blasingame to discuss the power of creating a customer-centric strategy, both offline and online, to stay relevant in The Age of the Customer™.

In The Age of the Customer™, communities will control your marketing message. Stacy DeBroff joins Jim Blasingame to discuss the shift from targeting demographics to marketing inside of communities, many of which are heavily influenced by moms.

Moms are increasingly influencing the marketplace. Stacy DeBroff joins Jim Blasingame to report that moms spend 85% of the money and, consequently, are influencing everything from marketing to product development to social media communities.

How do you avoid becoming irrelevant? Joseph Jaffe joins Jim Blasingame to talk about how it's not enough today to merely be competitive, you have to connect with customers on their terms or risk becoming irrelevant.

Social media is custom-made for building customer communities. Joseph Jaffe joins Jim Blasingame to discuss how to use social media to gain a competitive advantage in connecting with customers and providing a good customer experience.

Why is small business better at social media than big business? Joseph Jaffe joins Jim Blasingame to discuss why small businesses have an inherent advantage when it comes to building social media communities.

Do you have a multimedia strategy? Kathy Perry joins Jim Blasingame to talk about why you should be leveraging social media as a way to find and serve customers, and she identifies some of the tools to use.

Are women better at word of mouth online? Mary Lou Quinlan joins Jim Blasingame to discuss women's affinity for online word of mouth, positive or negative, and why women love Groupon and use it to their advantage.

Are online recommendations typically sincere? Mary Lou Quinlan joins Jim Blasingame to talk about word of mouth through social media and online recommendations, and whether it's legitimate user generated content (UGC).