How can you avoid becoming irrelevant in the Age of the Customer? Jim Blasingame talks about specific things small businesses must do to connect with customers successfully in The Age of the Customer™.

Customers are now in control. Jim Blasingame reveals that the Age of the Seller is succumbing to The Age of the Customer™ and what small businesses have to do to avoid becoming irrelevant in the new Age.

Jim Blasingame reveals the results of a recent Small Business Advocate poll on small business concerns and why the biggest responses were, in this order, more sales, profitability, finding qualified employees and available credit.

Can you educate yourself to be a better networker? Ivan Misner joins Jim Blasingame to discuss the first core competency of networking, education, and why you should always be learning more about successful networking.

Are you ready to compete for the affluent customer? Pam Danziger joins Jim Blasingame to discuss the status of the luxury shopper and what small businesses should do to attract and serve this type of consumer.

Do you know how to build and use a customer database? Sarah Petty joins Jim Blasingame to reveal how to create a customer database by asking customers and prospects for contact information and permission to use it.

Do you know who your ideal customers are? Ed Abel joins Jim Blasingame to discuss how small businesses have to focus marketing on prospects that fit their customer profile instead of the broad marketing practices of big business.

What are the top performing companies doing differently? Sam Reese joins Jim Blasingame to discuss three best practices that top performing companies use, including having a well-defined and developed value proposition.

Do you know the business-to-business selling fundamentals? Tom Anastasi joins Jim Blasingame with tips on selling to, and collecting from, business customers to maximize sales volume, profit, and cash flow.

Do you want to start a business but have no sales training? Tom Anastasi joins Jim Blasingame to talk about selling fundamentals that work whether you have formal sales training and experience or not, including extensive use of non-directive questions.