Has your value proposition changed in the past two years? Peter Meyer joins Jim Blasingame to recommend how to find out if changes in customer behavior have caused the way you do business today to be less competitive.

Why are more competitors finding ways to partner rather than compete? Steve Strauss joins Jim Blasingame to discuss the fact that sometimes you may be able to serve customers better if you partner with competitors.

Are holidays the most important time for your small business? Pam Danziger joins Jim Blasingame to talk about how small businesses can maximize sales during the holiday season, as well as year round by targeting your idea customers, delivering value and not getting into a price war you can't win.

It's not difficult to know what customers want. Ask them! Jay Mincks joins Jim Blasingame to talk about the fundamentals of serving customers, which begins by asking them what they want and then listening to them until you've earned the right to speak.

There are many ways to monetize a customer relationship. Ed Abel joins Jim Blasingame to reveal that you shouldn't let money get in the way of making a sale by following the prospect's lead as to how they want to do business with you.

You're not going to believe what this person did. Ed Abel joins Jim Blasingame to describe how one small business owner got so caught up in making money that she lost a sale that could have made her a lot of money.

Jim Blasingame talks about why more than product or price, the reason more customers come back to do business with you is because of the experience they have with your small business.

How has the Internet changed traditional advertising practices? Robert Bly joins Jim Blasingame to reveal how new technologies and changes in human behavior have impacted the traditional way small businesses attract prospects through advertising.

Are you discounting your products more than necessary? Jim Blasingame talks about the difference between a sales strategy that often requires discounting, and a pricing strategy that focuses on gross profit more than top-line sales.

Do you have a pricing strategy that serves your entire business model? Jim Blasingame talks about how your pricing strategy can help you maintain pricing power, profitability and the perceived value of your offerings.