Where is the small business advantage in social media? Kathy Perry joins Jim Blasingame to continue their social media series including why it's relevant for small business, plus tips on your niche market and how to be laser focused.

Is CRM software better on the desktop or in the cloud - or both? Larry Ritter joins Jim Blasingame to talk about the difference between customer relationship management software (CRM)on the desktop and in the cloud and how to decide which is best for you.

Why is customer relationship software (CRM) important? Larry Ritter joins Jim Blasingame to discuss the importance of having electronic management software for your work with customers AND your contacts.

How can open innovation enhance your customers'experience? Robert Brands joins Jim Blasingame to talk about how the open innovation process can help you improve the customer experience and grow sales revenue.

Do you know why customers buy from you? Jeff and Chad Koser join Jim Blasingame to report on their case study, which found that customers may not do business with you for the reasons you think.

Do you know why existing customers leave you for a competitor? Jeff and Chad Koser join Jim Blasingame with tips on how to know what customers want from you, because it likely has changed from when they first did business with you.

Why are existing customers motivated to do business with you? Chad Koser joins Jim Blasingame to discuss the why you should stay in close contact with the real decision makers of your existing customers.

What one company does about getting customers to come back. John Suh joins Jim Blasingame to explain what his company, LegalZoom, is doing to make sure their customers return to do business with them over and over again.

One of the most important elements in successful customer retention is the experience. Jim Blasingame talks about why more than product or price, the reason more customers come back to do business with you is because of the experience they have with your small business.

Do you approach a sales call with the CEO differently than when calling on a manager? Sam Reese joins Jim Blasingame to discuss common sales mistakes salespeople make when calling on top-level managers.