Category: The Age of the Customer®
Kathy Perry joins Jim Blasingame to reveal how Facebook is lapping all other social media platforms in the war to achieve traffic referrals.
Tom Asacker joins Jim Blasingame to reveal the connection between small business brand power and the ability to be innovative in serving customers with relevant experiences.
Tom Asacker joins Jim Blasingame to reveal the difference between a big business brand, with logos and tag lines, and a small business brand, which is more about the experience of customers.
Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.
Ilise Benun joins Jim Blasingame to reveal why you should follow the Four Cs of marketing, including choosing your profile customer to focus on, and identifying the best ways to connect with them.
Eva Rosenberg joins Jim Blasingame to reveal the compliance issues employers have to address to comply with the mandates of Obamacare.
Jay Mincks joins Jim Blasingame to reveal how his organization has adjusted to the new expectations of customers in the Age of the Customer.
Janet Christy joins Jim Blasingame to reveal the dangers of a business having a dependence on set-aside business preferences, or a limited number of customers.
Peter Meyer joins Jim Blasingame to reveal the key elements of a brand that’s build and based on authenticity and values that are delivered automatically with products and service.
Peter Meyer joins Jim Blasingame to reveal why the essence of brand value today is authenticity you deliver, not just talk about, and why small business has an authenticity advantage.
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