Category: The Age of the Customer®
Jim Blasingame explains how the concept of values has grown to be more important to customers than value.
Jim Blasingame reveals the four kinds – including two new ones – that have the ability to impact your business reputation, good or bad.
Jim Blasingame reveals how being competitive is still important, but that prospects are ruling you in or out at the relevance level, before they know if your competitive.
Bill Schley joins Jim Blasingame to remind you that the special way you can make customers feel will outweigh the advantages of big competitors.
Bill Schley joins Jim Blasingame to remind you that even though the velocity of change has increased, our customers are still the same humans they always were.
Tom Asacker joins Jim Blasingame to reveal why customers at least co-own your brand image, so be sure you’re strategy reflect that.
Tom Asacker joins Jim Blasingame to reveal the true definition of a brand identity and how to make sure you’re not confusing your definition for the one customers have.
John Waechter joins Jim Blasingame to encourage professional sales people to stop thinking like a lone wolf and start building a support team.
John Waechter joins Jim Blasingame to compare his career as a professional salesman to preparing for and successfully assaulting the seven highest mountains in the world.
Kevin Paul Scott joins Jim Blasingame to reveal several key fundamental lessons small businesses can learn from the way Apple has attempted to maintain relevance after Steve Jobs.
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