Should your approach to sales be different in a recession? Paul Cherry talks with Jim Blasingame about some of the ways to approach your sales strategy and customers that might be a little different in a challenging economy.a

Selling in a recession is more about what customers need than what you have to sell? John Patterson and Chip Bell talk with Jim Blasingame about how to have the courage to focus more on finding out what customers need than on what you need to sell today.

How is your negotiating strategy connected to your small business strategic planning process? Peter Johnston talks with Jim Blasingame about how to tie these two critical management tasks together to become a better negotiator with your customers.

How do you market your small business during a recession? Paula Lovell talks with Jim Blasingame about why marketing must continue, even during a slow economy, by spending more time and energy on those areas that cost little or nothing, like networking, spending more time with customers, and maximizing public relations opportunities.

Why is it even more critical to deliver extreme customer care in 2009? Mark Mayberry joins Jim Blasingame to talk about some customer care stories he's witnesses and what we can learn from them.

Are you managing your business successfully? Robert Fritz and Jim Blasingame talk about some things small business owners should be doing to improve management skills.

Recession or not, if you're going to survive, you have to acquire new customers and keep existing ones. Charlie Fewell talks with Jim Blasingame about the steps you have to take and the attitude you have to have in order to get business when the economy is down.

What's the key to increasing sales revenue? Skip Miller joins Jim Blasingame to reveal the three key sales strategies that you must use, including disqualifying and making better "touches."

What do you need to know about Web 2.0 and how will it help your business? Peter Meyer talks with Jim Blasingame about the philosophy and applications of the future of online strategies, including how customers want to be reached, what they want to hear, and how they want to be heard.

Do you need to get more business but can't increase your marketing budget? Joyce Weiss joins Jim Blasingame about how to grow your business organically, with what you already have and who you already know.