Category: Customer Care
How many excuses can you make to not get enough sales this summer?Come September, what will be on your list of accomplishments? Janet Christy and Jim Blasingame talk about how to make the most of your summer, including tips and best practices on summer selling.
How do you integrate a social media plan into your overall marketing strategy? Lois Geller joins Jim Blasingame with tips and best practices on becoming more savvy and effective with social media as an integrated part of your marketing strategy.
What does it take to create and serve online customer communities? Adam Boyden and Jim Blasingame identify the community creation elements, including social media tools that help add value and critical mass to any small business online community building strategy.
When things are slow, that's the best time to train employees, according to Mark Mayberry, who joins Jim Blasingame to talk about while it may seem counter-intuitive, from an expense standpoing, but the issue is really time. When things are slow that's the only time small businesses have the time to allow employees to spend on training.
How does a small business incorporate technology into their customer generating strategy? Neal Creighton joins Jim Blasingame to explain how online customer communities, and the technology used to serve these, will be the way you will reach and connect with customers now and in the future.
How much will social media impact the way we sell in the future? Will selling fundamentals still matter? Chad and Jeff Koser join Jim Blasingame to talk about how selling has - and will continue - to evolute with the advent and impact of social media.
What are the best ideas for finishing a difficult year with a flourish in sales? Skip Miller joins Jim Blasingame to reveal key sales strategies that you must use to do a better job of qualifying prospects and therefore, close more sales.
Everything you sell is a commodity. Everything! The only way to differentiate your business from the competition is through the experience you give your customers. Linda Ireland joins Jim Blasingame to explain how customer experience can tip everything in your business toward better financial performance.
Do introvert salespeople use social media as a handy tool or a crutch that allows them to avoid face-to-face contact? Pat Weber and Jim Blasingame discuss how social media should be used by all parties, but also how it can actually be a productive lever for introverts. They also talk about the difference between introverted and unsociable.
Celebrating his 20th anniversary as a small business owner, Jim Blasingame reflects on what it takes to grow your business, including how to acquire and keep customers. Jim also talks about some of the things that will surprise you about being a small business owner.
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