Category: Customer Care
Is it crazy to think that a small business would actually fire a customer? What would cause this to be needed? Jeff Dobkin joins Jim Blasingame to explain what it looks like when you should fire a customer and they discuss some of the ways to do it.
What are you doing to prepare for a tough economy? Gail Kaspar talks with Jim Blasingame about looking at our businesses and our customer relationships as they are this year and will be in the future, not as we wish they still were.
What's the straightest line to small business success? CJ Coolidge tells Jim Blasingame it's in discovering how the customer perceives value and delivering that. Listen as CJ and Jim simplify the path to success.
Can a retail small business thrive in this recession? Bob Negen says yes, and he talks with Jim Blasingame about some important tips and best practices on how to effectively market and run a retail business in a slow economy.
What can small businesses learn from the culture of Japan? Beverly Inman-Ebel recently returned from a trip to Japan and she tells Jim Blasingame about what she learned there, including their attitude about serving customers.
How does a small business incorporate a Web 2.o strategy into it's marketing and growth plans? Ken Leebow joins Jim Blasingame to talk about What Web 2.0 is and how to take advantage of the various elements without abandoning what we already are doing.
What's the best way to thrive during a recession? Joanne Black talks with Jim Blasingame about some of the key elements getting through to your prospects by employing an effective referral system.
What do you, or your sales staff do when a prospect says, "You're too high"? Rob Jolles joins Jim Blasingame to reveal several ways to overcome the "your too high" or "I can't afford this" objection.
How has the recession impacted consumer spending? Pam Danziger joins Jim Blasingame to explain how the country's economic situation is affecting the way we manage and spend money today and what our lifestyles will be like after the recession.
The most important thing you need to sell successfully is what's in the head of your prospects and customers. Sam Richter joins Jim Blasingame to talk about how to make sure your sales calls are oriented around what's important to them, rather than what's important to you.
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