Category: Customer Care
It's okay to be honest about concerns and challenges we're facing in 2009. Jim Blasingame talks about how to have honest conversations with friends, colleagues and customers that lead to building trust and improved working relationships.
Your relevance to customers today only vaguely resembles that of last year. Sam Richter joins Jim Blasingame to talk about how to make sure you're talking with customers about what they find valuable today, rather than presuming nothing has changed in the past 12 months.
What do home-based businesses have to do to survive 2009? Basically, what all business have to do, according to Beverley Williams, who joins Jim Blasingame to talk about the fundamental issue facing all businesses, large and small, which is staying relevant to your customers.
Is your business ready to take advantage of Web 2.0 opportunities, like social media resource? Kirk Cheyfitz talks with Jim Blasingame about how small businesses can increase their marketplace visibility by adding Web 2.0 tools to their marketing strategy.
Video-conferencing technology and applications are available and ready to change your world, according to Ruth King, as she joins Jim Blasingame to discuss how this exciting capability can help you operate your small business more efficiently.
What can small businesses learn from the online strategies of the Obama presidential campaign? Robert Skrob talks with Jim Blasingame about this successful online approach. It may not work for every business, but it might.
Being versatile in your thinking about serving customers is the key to survival and success in 2009, according to Jeff Zbar as he and Jim Blasingame share their thoughts and experience on how to to stay relevant to customers in a recession.
What is the social media strategy for your small business? Are you using Twitter? Joel Comm joins Jim Blasingame to talk about the business advantages of Twitter and other social media. Joel also evaluates Jim's social media performance - it ain't pretty.
What are the most important marketing steps you can take in your small business in 2009? Ilise Benun joins Jim Blasingame to lay out some of the steps, especially the ones that get you closest to customers.
Relationships are even more critical to business success in a recession. Andrea Nierenberg talks with Jim Blasingame about several networking tips and best practices that will help you recession-proof your small business.
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