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Category: Marketing, Branding, Advertising

Wally Bock
Are books still relevant to the general population?
Featuring Wally Bock February 11, 2016
Wally Bock joins Jim Blasingame to talk about the future of books as a relevant source of information and entertainment for the average person.
Tom Asacker
Why your marketing messages must have life and legs
Featuring Tom Asacker February 09, 2016
Tom Asacker joins Jim Blasingame to reveal why your marketing messages have to engage and endure with customers to include the after-purchase experience.
Tom Asacker
What Super Bowl ads teach you not to do
Featuring Tom Asacker February 09, 2016
Tom Asacker joins Jim Blasingame to reveal why you should not copy the styles of Super Bowl ads and political ads for your small business marketing strategy.
Jeff Zbar
How to use web-based video editing/production resources
Featuring Jeff Zbar February 04, 2016
Jeff Zbar joins Jim Blasingame to report on web-based capability, like rawshorts.com, that helps you upload, edit and produce short videos.
Robert Grede
How to start executing your marketing strategy
Featuring Robert Grede February 03, 2016
Robert Grede joins Jim Blasingame to reveal that the best point of execution for your marketing strategy is based on who your customers are and how they want to be contacted.
Robert Grede
How much of your marketing strategy should be social media?
Featuring Robert Grede February 03, 2016
Robert Grede joins Jim Blasingame to put social media in perspective with the other five major marketing disciplines.
Jaynie L. Smith
Do small businesses have relevance advantages over big business?
Featuring Jaynie L. Smith February 02, 2016
Jaynie Smith joins Jim Blasingame to talk about why with the resources available to small businesses, and their proximity to customers, small business have an advantage over big companies.
Jaynie L. Smith
Do you know how your customers define relevance?
Featuring Jaynie L. Smith February 02, 2016
Jaynie Smith joins Jim Blasingame to talk about factors that customers value more than price and how to discover what they are.
Jaynie L. Smith
Why most businesses don’t know what customers want
Featuring Jaynie L. Smith February 02, 2016
Jaynie Smith joins Jim Blasingame to report on research that shows most small businesses don’t know what customers expect from them.
Diane DiResta
Use Periscope to nurture customer relationships
Featuring Diane DiResta January 28, 2016
Diane DiResta joins Jim Blasingame to talk about how to use Periscope, the Twitter-owned video streaming service to contribute to prospects and customers before you sell them.

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