Ruth Sherman joins Jim Blasingame to report on how Timothy Geithner has launched his controversial book with a level obtuse arrogance that is an unfortunate PR strategy not to be imitated.

Ruth Sherman joins Jim Blasingame to report on how poorly General Motor's CEO, Mary Barra, has handled the PR of GM's vehicle defect recall, and what we can learn from it.

Kirk Cheyfitz joins Jim Blasingame to talk about how the Internet has disrupted many traditional media forms, including the non-fiction book, and to predict the future of attention.

Kirk Cheyfitz joins Jim Blasingame to provide an update on where he thinks the marketplace is today with regard to his foresight about moving into the "post advertising age."

Shana Keith joins Jim Blasingame to discuss results of the 2014 Cox Business Leaders Survey, including their greatest concerns, confidence in using technology, and their most used online marketing tool.

Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.

Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.

Ken Davis joins Jim Blasingame to talk about the way Americans extend redemption even to our most flawed presidents, including Nixon and Clinton, as they seek to burnish their legacies.

Ken Davis joins Jim Blasingame to report on the interesting way American's view the legacy of presidents past, including Lincoln and Kennedy.

Your customers expectations are evolving all the time. Beverly Inman-Ebel joins Jim Blasingame to talk about what she learned from Jim's new book, The Age of the Customer, about staying current with customer expectations.