Twitter? Facebook? Instagram? Pintrest? Jay Baer joins Jim Blasingame to help small business owners decide where and when to use social media and which platform to use.

How do you coordinate and manage the multiple media options? Jay Baer joins Jim Blasingame to recommend coordinating and cross-collateralizing traditional media and social media activity as one strategy.

Why offering a discount for holiday shoppers could cost too much. Ruth King joins Jim Blasingame to reveal why discounting, instead of adding value, could be an expensive marketing strategy on many levels.

Should you discount or not? Ruth King joins Jim Blasingame to reveal the best way to develop a pricing strategy that will get holiday customers without taking you down.

Are you too impatient to be successful with social media? Jeff Zbar joins Jim Blasingame to reveal the kind of patient and deliberate attitude required when establishing and executing a social media strategy.

How is a female customer different from a male customer? Andrea Nierenberg joins Jim Blasingame to talk about why every company should have a strategy that addresses how women think and behave as customers that is different from men.

Are you looking at social media ROI the wrong way? John Coupland joins Jim Blasingame to reveal that return on investment in social media should be considered the same way you think about branding ROI.

Why do Starbuck customers keep coming back? Joseph Michelli joins Jim Blasingame to report on the reasons Starbucks has been so successful and attributes it to the customer experience.

What is your unique relevance proposition? Anita Rosen joins Jim Blasingame to encourage you to focus on the things that are unique about how you serve customers and use every method available to convey that message.

With all of the new tools, many of the rules have not changed. Anita Rosen joins Jim Blasingame to reveal that with all of the technology available to businesses and customers, the basic information we convey to customers hasn't changed.