Category: Marketing, Branding, Advertising
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.
Online marketing should only change where you are, not who you are. Gail Goodman joins Jim Blasingame to reveal how to make online connections by asking for people to follow you and be relevant to them.
Rebranding can be a difficult, even dangerous endeavor. Connie Certusi joins Jim Blasingame to discuss Sage's recent rebranding strategy and what small business can learn from their experience.
How is 21st century branding different? Olalah Njenga joins Jim Blasingame to reveal how branding has evolved in the 21st century to include the relevance issues of engagement, responsiveness and being deliberate.
What is your brand "ding"? Olalah Njenga joins Jim Blasingame to encourage small businesses to think about what customers feel - the "ding" - about their experience with you as you tell your brand story.
Are you telling your brand story? Olalah Njenga joins Jim Blasingame to discuss why every business has a brand story and why every business must be in control of telling their brand story before someone else does.
Don’t let production value be the enemy of production. Steve Olsher joins Jim Blasingame to discuss the SEO practices of long tail, short tail and keywords, plus why you need to add video to your online content.
Try new online marketing ideas in baby steps. Steve Olsher joins Jim Blasingame to discuss how to try new web marketing platforms so you can identify what works and what doesn’t.
The price war is over and small business lost. Chuck Hood joins Jim Blasingame to discuss how small business can compete against Wal-Mart on quality, value and personal relationships, but not on price.
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