Category: Marketing, Branding, Advertising
In the Age of the Customer there are more ways to market and more people to reach. Rob Levin joins Jim Blasingame to discuss the multi-faceted components of marketing and connecting with prospects in the 21st century.
Would you like to make one step put your business in many online stores? Mike Effle joins Jim Blasingame to explain how his company, Vendio, helps small businesses get in front of more online buyers.
Is e-commerce part of your online strategy? Mike Effle joins Jim Blasingame to report on a recent survey his company conducted on what small business owners are saying about their e-commerce practices and future.
The future of connecting with customers is telling stories. Ruth Sherman joins Jim Blasingame to talk about the power of stories as a way to cut through the advertising clutter and why small businesses have to become storytellers.
The success of your small business brand depends greatly on your people. Lois Geller joins Jim Blasingame to explain why it's critical to find, hire, train and lead people who can become an extension of your brand.
Do you know the elements of your small business brand? Lois Geller joins Jim Blasingame to reveal that your small business brand is more about how you connect with and have a relationship with customers than about your messaging.
Small business marketing includes over-delivering. Danny Iny joins Jim Blasingame to reveal many different elements that can become part of a small business marketing strategy.
How can imagining your customers without their clothes help your marketing? Danny Iny joins Jim Blasingame to reveal the steps of Naked Marketing, which is seeing your customer expectations in their most basic, uncluttered form.
Have you ever considered a marketing audit? Pam Danziger joins Jim Blasingame to suggest, if you're marketing plan isn't working, you might need to have it looked at by another pair of eyes, like a professional marketing auditor.
Can small businesses learn from Costco without becoming discounters? Pam Danziger joins Jim Blasingame to talk about how small businesses can learn from the way Costco focuses on what it does best and sticks with that.
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