Category: Marketing, Branding, Advertising
All employees are growth agents for your small business. Catherine Kaputa joins Jim Blasingame with tips and best practices on how to develop an internal brand strategy with your employees.
How small business branding has evolved. Catherine Kaputa joins Jim Blasingame to talk about the impact of the Internet and social media on how small businesses leverage their brands to connect with prospects and customers.
How to blend the traditional business practices with the new. Chris Bondhus joins Jim Blasingame to offer tips on how to blend traditional marketing and management practices with the new world of the Cloud and social media.
Women are the big users of Pinterest.com, but men use it too. Kathy Perry joins Jim Blasingame to talk about how to use Pinterest.com as a marketing and prospecting resource.
Your marketing strategy must be multi-faceted. Sarah Petty joins Jim Blasingame to offer a multi-faceted approach to a small business marketing strategy, including traditional and new media options.
Should you focus on mobile more that social media? Jim Blasingame talks about his belief that, while a social media strategy is important for your small business, a mobile strategy is even more important.
Should a B2B small business focus on Facebook? Kirk Cheyfitz joins Jim Blasingame to talk about why Facebook is probably a better business-to-consumer prospecting platform than it is for business-to-business companies.
Facebook is teaching small businesses about the power of users. Kirk Cheyfitz joins Jim Blasingame to explain why the Facebook community building platform provides small businesses with a prospect development platform for converting users into customers.
What does Facebook's botched IPO say about it's future? Kirk Cheyfitz joins Jim Blasingame to propose that what happened to Facebook's IPO launch should not detract from the fact that it's community building platform works in attracting customers.
What are your plans to integrate mobile in your marketing plans? Rick Mathieson joins Jim Blasingame to talk about the impact of mobile computing as a unique force that must be part of your plans for the future.
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