Category: Marketing, Branding, Advertising
Your users are the new class of prospects. Jim Blasingame talks about how the Facebook business model can teach small businesses about the difference between users and customers
Could the FTC be the enemy of Facebook and Twitter? Steve DelBianco joins Jim Blasingame to discuss how Federal Trace Commission regs could hamper online advertising, especially mobile increases in adoption by consumers.
How mobile relevance trumps being competitive. Deltina Hay joins Jim Blasingame to reveal three priorities for achieving mobile site prominence, plus how customers use their smart phones to find and connect with your business.
Your future customers will find you on mobile devices. Deltina Hay joins Jim Blasingame to offer tips and best practices on why and how to get started developing a mobile Internet strategy, including whether you need an app or a mobile site.
Did you ever want to sell something on an infomercial? Collette Liantonio joins Jim Blasingame to explain how infomercials work and what is required to make it happen.
How will Facebook fair as a marketing platform in the future? Anita Rosen joins Jim Blasingame to discuss how viable Facebook will be in the future as a marketing platform.
Online marketing is different for B2B than for B2C. Anita Rosen joins Jim Blasingame to reveal that if your customers are businesses, you can't reach them the same way online that you reach consumers, especially with Facebook.
Using the Internet is easy - marketing on it is not. Anita Rosen joins Jim Blasingame to some of the issues a business faces when conducting marketing online, including using Facebook.
Creating a social media buzz is only one tactic in an online strategy. Kathy Perry joins Jim Blasingame to discuss how to correctly create and use a social media buzz as part of your overall social media strategy.
Even before it went public, most people don’t see Facebook as a good investment. Kathy Perry joins Jim Blasingame to discuss the long-term prospects of Facebook stock and whether the business model can endure.
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