Category: Marketing, Branding, Advertising
Going "green" is good for your small business, according to Alison Diboll, as she discusses with Jim Blasingame why the green movement is not only the right thing to do, but it's also good business. Jim also explains why you can be against climate change legislation and still be in favor of the green movement.
How does a Mompreneur decide to take her invention to market? Rachael Smith talks with Jim Blasingame about the decision-making process she used to decide to market her own invention, rather than license it to another company.
How can you marketing your small business with little or no budget? Bob Bly joins Jim Blasingame to identify and discuss several low cost or free tools and practices you can use to reach and sell more customers.
Knowing when to listen to your mother for business advice. Ilise Benun joins Jim Blasingame to offer several pieces of advice we all have received from our mothers and which ones to follow and which ones to avoid as we grow our businesses.
David Foss joins Jim Blasingame as he broadcasts live from the Association for Financial Technology's 2010 Conference in Orlando. David reveals how his industry serves small businesses through banks, including check and credit card processing, plus accounts receivable financing.
How do you become the "ding" in branding when customers decide to buy something and immediately see a brand in their mind? Jim Blasingame talks about what a small business must do to differentiate itself in The Age of the Customer™.
Carbon restriction is building: How should small businesses prepare? Bruce Piasecki joins Jim Blasingame to identify the forces behind this movement, what carbon restrictions will look like, what are the implications for small businesses and what we should do to prepare our businesses.
Identifying the "3 Rs" of small business success, Tom Becka talks with Jim Blasingame about recognition, respect and reward, plus one secret "R".
How do population demographics impact your small business? Ken Gronbach joins Jim Blasingame with new generational facts and perspectives that every business should pay attention to from both an offensive and defensive standpoint.
How valuable could peer coaching be for a small business owner? Mary Hessler Key and Jim Blasingame talk about why peer coaching is extremely critical in the quest for business excellence, since it's very difficult to effectively critique our own actions and performance.
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